National polling over the last 25 years by Gallup, AP, Coinstar and other organizations show that between two-thirds and three-quarters of Americans want to keep the penny. A poll conducted by Americans for Common Cents in 2014 found over two-thirds (68%) of those surveyed favor keeping the penny in circulation. The results were consistent with a 2012 poll that showed 66% of Americans favor keeping the penny. Americans understand that eliminating the penny would lead to a rounding process and cost them hundreds of millions of dollars in higher prices. The 2014 ACC poll results from Opinion Research Corporation showed that: Over two-thirds of adults (68%) favor keeping the penny in circulation; Nearly three-quarters of Americans (73%) were concerned that without the penny merchants might use price rounding to raise prices. 71% of those earning $35,000 or less per year want to keep the penny. These results confirm the strong and unwavering support the penny continues to receive from Americans.