IMMEDIATE RELEASE
Contact: Mark W. Weller
(202) 312-7426
February 4, 2003 — American’s support for the penny continues to rise
according to a new poll released by Coinstar. “The results of
Coinstar’s 2003 national poll confirm Americans’ strong affinity for the
penny and their sense of thrift during uncertain economic times,” said
Mark W. Weller, Executive Director of Americans for Common Cents (ACC).
ACC, which includes more than 50 groups that support continued
production of the penny, has found that Americans turn to their jars of
pennies when the economy falters. Coinstar, Inc. (www.coinstar.org)
released the findings of its sixth national currency poll, an annual
gauge of consumers’ coin and currency habits, on January 29, 2003.
Significantly, Coinstar found that public support for the one-cent coin
has grown in recent years, with 71% of Americans responding that
Congress should keep the penny in circulation. When the same question
was asked in 2001 a similarly impressive, yet slightly fewer, number of
Americans (65%) were in support of keeping the penny in circulation.
“There is a direct link to the strength or weakness of the economy and
the flow of coins into circulation from households. When the economy
slows, Americans cash in their coins and make every penny count,” said
ACC’s Weller.
Smaller budgets aren’t the only explanation for consumers’ strong tie to
the penny. Weller cited a December 17, 2002 report issued by the
General Accounting Office (GAO), the investigative arm of Congress,
which found that over 56% of Americans were opposed to rounding cash
transactions. “The alternative to the penny is roundingsomething
that Americans abhor,” Weller said. Research conducted by ACC suggests
the public would be hit with a $600 million “rounding tax” if the penny
was eliminated.
Weller said the GAO also found that 92% of Americans were satisfied with
current coin denominations and coin designs. “People may view the
penny only in terms of its exchange value, but Abraham Lincoln’s image
on the coin and cultural significance to our country are noteworthy,”
said Weller, who plans to honor Lincoln’s 194th birthday February 12.
“It’s not just that the front of the penny has had Lincoln’s image since
1909, it’s what Lincoln did for our nation. He is what we think of as a
president,” Weller concluded.
Americans for Common Cents is a broad-based coalition of business and
charitable organizations dedicated to keeping the penny. ACC was formed
in 1990 in response to Congressional threats to eliminate the one-cent
coin (www.pennies.org).
